Presentations

Phase 1 · SEMICON West launch (Fall 2025)

• Product showcase: positioned the AVA 1213 (1.25 kW) and AVA 3013 (3 kW) 13.56 MHz pulsed RF generators with auto frequency tuning, alongside the AVA 6013.
• Visual identity: took the AVA logo from rough drafts to a final mark, then applied it across the product line.
• Launch collateral: pop-up banners (plus a 1080×1920 digital version), a tri-fold brochure, datasheets, giveaways, and booth staging concepts.
• Timeline: ran design drafts in August, approvals and print in September, and event execution in October.
• LinkedIn plan: pre-event hype, event-day engagement, and post-event highlight videos to grow visibility and reach.
• Competitor review: benchmarked trade-show and brand presence of Advanced Energy, MKS, and Comet.

Phase 2 · Brand & digital (Spring 2026)

• AVA website: a five-stage roadmap from foundation to product pages, technical specs, support, and thought leadership, with wireframes and design principles.
• Competitive web audit: reviewed sites from Rohde & Schwarz, XP Power, Comet, Advanced Energy, TRUMPF, and Applied Materials.
• Content engine: AVA brand video, podcast, product photo shoot, datasheet booklets, and an email newsletter.
• Social strategy: brand intro and values, product highlights from AVA 1213 to 6013, and recurring series like "AVA TLDR" and "AVA Insider".
• What I learned: how engineering and sales shape a hardware GTM together, and how to build a full product identity from logo to messaging.

Strategy

• Why now: the 49ers gained international marketing rights in Mexico and the UK in December 2021 through the NFL's Global Markets Program.
• Where to grow: the UK, Mexico, Spain, India, Germany, Saudi Arabia, and the UAE.
• How to win: culturally tailored content, such as soccer-flavored stories for UK fans and Arabic-language appeal for Gulf audiences.
• Formats: Reels and TikToks, drone POV, behind-the-scenes footage, player podcasts, and cultural music trends.

Content concepts

• Players' Swag: arrival-fit content, inspired by France national team tunnel fashion.
• Coach's Game Plan: a look at Kyle Shanahan's tactics, modeled on Pep Guardiola's locker-room content.
• Player Carpool, Arabic commentary, and ASMR: formats proven by Arsenal FC and Cricket Australia.
• Cultural moments: heritage celebrations like Manchester United's Diwali freestyle video.
• Inside training: an "All or Nothing"-style series to win over UK audiences.
• Levi's Stadium: tailgate and stadium-tour stories, including a Saudi-style desert tailgate idea.

Method

• Pipeline: API, cleaning, feature engineering, EDA, modeling, then SHAP interpretation.
• Features: duration in seconds, publish hour and weekday, a peak-hour flag (18–22h), a Shorts flag, and title length.
• EDA: views are heavy-tailed (so log-transformed), duration has a non-linear effect, and title length shows a small positive correlation.
• Models: linear and logistic regression baselines against random forest and gradient boosting, scored with R² and ROC-AUC.

Findings

• Performance: tree models modestly outperformed the linear baselines, and their bigger value was interpretability.
• Top SHAP drivers: duration, the Shorts flag, publish hour, the peak-hour flag, and title length.
• Local example: a 45-second Short posted at 19:00 with a balanced title was predicted high-engagement.
• Recommendations: upload between 18 and 22h, run separate strategies for Shorts and long-form, and keep titles concise and keyword-rich.